Merry Christmas and a Happy New Year!

We would like to wish everyone a very Merry Christmas and a Happy New Year from all of us at the magazine, we only set up our magazine a short while ago and it has been an amazing experience until now. As such we really hope all of our readers have enjoyed reading our […]

Interview with Aya Inoue – Kichijitsu Brand Designer

By Saneyuki Owada, edited by Mike Sullivan The Omamori Pokke is a clever twist on the traditional Japanese Omamori amulet, it is just one of the products that have appeared under the direction of the Kichijitsu designer, Aya Inoue. She studied at Tokyo Zokei University, which consists of two schools, Design and Fine Arts, and […]

Omamori Pokke – A New Take on Traditional Japanese Amulets

By Mike Sullivan The Omamori amulets of Japan developed from the basic needs of people who sought safety and protection, just like for many years Christians would grasp their bibles or Native American Indians would rely on their animal spirit guides. An Omamori amulet consists of a small paper or cloth which has the name […]